Field notes from Insightish — on the insights, ideas and design decisions behind our apps.https://insightish.comhttps://insightish.com/blog/start-with-the-problemhttps://insightish.com/blog/start-with-the-problemThe problems behind Memora and GigBooks, and how understanding the people who have them shapes what we build.Thu, 05 Nov 2026 00:00:00 GMTstudioprocess